Strike House × Interscope Capitol · one-pager · prepared for Miles Sheft
Fury vs Joshua one track under fight week
Friday 11 December 2026. Principality Stadium, Cardiff. Live on Netflix, worldwide. The biggest British fight ever made, and the whole Strike House network is already pointed at it. The only open question is which sound is under the edits. This page is for the artist team that wants it to be theirs.
The biggest British fight ever, free to every Netflix home on earth
Fury vs Joshua has been the fight British boxing has argued about for a decade. It lands on a Friday night in December, in an 80,000-seat stadium, with no rematch clause and retirement waiting for the loser, and it streams on Netflix at no extra cost to subscribers. Netflix's own number for its last big boxing night was 108 million live viewers (Paul vs Tyson, November 2024). This one is a bigger fight with a bigger story.
For a priority track that means a week where every fight page on the internet is posting the same two men, and the audience is far wider than boxing fans. Our pages post it anyway. The label just decides what it sounds like.
02 · The wave
The track is the brief
One sound. Every edit. Pre and post fight.
A Strike House label wave is simple: the track goes under every post the network makes in the window, as the sound on TikTok, cross-posted to Reels and Shorts, and the edits get cut to the drop. Same pages, same fight week, one sound instead of fifty. Virality in boxing spikes twice, the build-up and the hours after the bell, so the wave runs through both.
Phase one · 30 Nov to 6 Dec
Build-up
Both lanes start cutting. Boxing pages lead with the rivalry, the history, the predictions. MMA pages cross over, because Fury and Joshua pull that audience too. The track is the sound from the first post.
Phase two · 7 to 11 Dec
Fight week
The heavy window. Press conference moments, the weigh-in, the face-off, the ring walks, the final predictions. Posting cadence goes up across every page, fight day is the peak.
Phase three · 11 to 13 Dec
The bell and after
The finish, the reaction, the morning-after edits. This is where the biggest numbers land every time: one post-fight Short on the Dubois card did 1.8M on its own.
The receipt · inside 48 hours of the bell
Views, sound uses and creates, per post, next to its screenshot
Every recap on this page was built the same way: documented numbers from creator analytics, counted at 48 hours and again at 7 days, rounded down, with audience geography where the platform gives it. The artist team gets a page they can forward, not a spreadsheet they have to trust.
03 · The receipts
What the network does on a fight week
Five cards, five pages, every number with its screenshot
The audience tabs are the useful part. The biggest Canelo cuts this month ran 50 to 60% Mexico and 26 to 37% United States. A 111.7K Dubois cut on the network's US-lane page ran 43.7% UK. The network puts a fight in front of the audience that cares about that fight, which for Fury vs Joshua means the UK first, the US second, and everyone Netflix reaches behind them.
Third-party verified. Every page on the wave is live on Chartex with engagement and median views, and the recap quotes those numbers next to the screenshots, so the performance kicker settles on figures your team can check themselves.
Every one of those cards ran with no track under it. The creators were picking sounds anyway. A label just decides which one.
04 · The pages
Who posts
Two lanes, 50+ pages, one creator Discord of 3,500
The pages below are the core of the Fury vs Joshua wave, with their most recent documented receipt. The final placement list (50 minimum) is confirmed at the brief, from these pages plus the wider roster. No reuploads, no duplicate files, every post a fresh cut on a page with a real audience. Engagement and median views are from Chartex, so every page here can be checked in the tool your team already uses.
Boxing lane · leads the wave · ordered by Chartex median views
@viralboxingg · 335K · 5.0% eng. · TikTok + 244K YouTube 4.7M in October alone
@caneioalvarez · 123K · 12.4% eng. · Canelo lane 149K in October
@beautifulboxingart · 384K · 12.7% eng. 328K in October
@boxingg.ae + @boxingcvs · two brothers, Mexico and US 908K on the Canelo build-up
@boxing.arc · 139K · 10.7% eng. · founder page, TikTok + YouTube 1.9M in October · 1.8M on one Short
@3.r3tired · 12.4% eng. 1.4M on the Canelo build-up
@arenasupreme1.1M on the Dubois card
@vspboxing · 734K · 11.7% eng. · Mexico and US-Latino captain 322K on the Canelo build-up
@linton.fx · 13.5% eng. · UK 98K in October
Newest signing · 400K page, Mexico-first audience joined this week for Canelo
MMA lane · crosses over for the heavyweights · ordered by Chartex median views
@sapsia · 13.3% eng. · UFC only 137K median views
@mr.peanuts67 · 14.3% eng. 1.2M on UFC 329 · 128K median
@danikmma_ · 1.5M followers MMA lane anchor · 67K median
@poison.ufc · 70K · 12.6% eng. 66K median
@vexoa..mma8.0M on UFC 329
@combat_trx · 175K · 7.4% eng. 2M a month, quality lane
@fightn8 · 114K · 13.0% eng. 19M views a month
@kyto.fx · 207K 3.1M on UFC 329
@lock.in_mode · Instagram, 43K Reels lane
05 · Why a network and not a shelf
Six things a clipping platform can't do
One
One sound per card
We run one track per fight week. Every fight edit the network makes in the window is yours, nobody else's.
Two
The moment, not just views
The fight calendar is a fixed list of guaranteed internet moments. A release can be planned around a date.
Three
Verified pages
Real audiences, no reuploads, no bot views, a human who briefed every post. An official broadcaster partner behind it.
Four
Targeting by wing
Mexico for Canelo, the UK for Fury and Joshua, the US for Netflix. We can say where the streams will come from before the wave starts.
Five
Receipts you can forward
Views, sound uses, creates, geography, per post, with screenshots. The kind of page a digital lead sends upward.
Six
Creators paid in a week
The base pays the editors inside seven days, which is why the best ones post for us first.
06 · Timeline
Seven weeks, start to receipt
By Fri 20 Nov · the track
Artist team confirms the track (or two: one for each lane). Released or unreleased both work: released, the edits cut to the drop; unreleased, the sound is held for fight week. Vendor setup runs in parallel so December is clean.
Mon 23 Nov · the brief
Network briefed: the sound, the cut points, the do-nots, the posting windows. Placements confirmed.
Mon 30 Nov · build-up starts
First posts live across both lanes. Daily from here.
Mon 7 to Fri 11 Dec · fight week
Press conference, weigh-in, ring walks, fight night. Peak cadence.
Sat 12 to Sun 13 Dec · the morning after
The finish and the reaction edits, the biggest window of the wave.
Sun 13 Dec · the receipt
Recap page delivered inside 48 hours of the bell. 7-day recount follows on Fri 18 Dec, corrections only ever run upward.
07 · The deal
Fixed base, paid for performance
£5,000BASE
50 placements minimum across the boxing and MMA lanes, TikTok with Reels and Shorts cross-posted, pre and post fight. The pages post as much as the fight gives them; the floor is the promise, not the ceiling.
The whole machine: creator selection, the brief, the cut points, coordination through the window, every post tracked.
The recap page inside 48 hours, 7-day recount, forwardable.
Organic repost rights on every edit for the artist and label pages.
Paid on confirmation. Creators are paid from this, which is why the base is fixed.
Performance kicker
£1 PER 1,000 VIEWS
On every documented view above 15 million across the wave.
Capped at £10,000 total, so the most the campaign can cost is £10K, and it only gets there if the wave clears 20M documented.
Documented means counted from creator analytics, screenshots in the recap, the same way every number on this page was built.
Settled with the 7-day recount.
Your track here
This page is built for one Interscope Capitol track, chosen by the artist team. Send the track or a shortlist, tell us whether it's out before the fight, and any lines the artist won't cross. Everything else on this page is already in motion.
Two pointers, the artist team decides. From the data: Chartex shows Opium (Playboi Carti, Ken Carson, Destroy Lonely) is already the most-used Interscope sound on these pages, unbriefed, the editors reach for it on their own. From the fight: it's the biggest British heavyweight night ever, so EsDeeKid is the natural fit, and the Yeat x EsDeeKid record covers the US and the UK on one sound if that's still a priority. One track, or one per lane.